IKEA Australia launches its first ever shopping app offering home delivery and special features

IKEA has launched its first ever shopping app in Australia so customers can get items delivered straight to their door without having to scour through the maze-like stores.

For the first time ever, shoppers will be able to search, shop and buy items in the fastest and most convenient way using their smartphones or tablets to add products to their online shopping cart. 

The new app replaces the old version, which only allowed shoppers to browse the Swedish furniture retailer.

IKEA has launched its first ever shopping app in Australia so customers can find and buy products without getting lost in the maze-like stores

Customers can also use the app on the go, or as a guide to help navigate through the store. Stock availability can be checked in advance, or while on the floor, and the location finder means shoppers can head directly to the aisles they need.

‘The new IKEA app in Australia adds enhanced ease and convenience for customers wanting to shop with us and brings to life another channel within our multi-channel retail offering,’ Giovanni Rutigliano, Ikea Australia’s digital manager, said. 

‘The app provides a faster and smoother experience and importantly, lays the foundations for upgrades and enhanced features to be introduced in the coming months.’

The app has a big focus on providing inspiration for customers with lifestyle imagery within the feeds for each area of the home, which can be shopped. Shopping lists can be created and even shared with friends and family.

The app has a big focus on providing inspiration for customers with lifestyle imagery within the feeds for each area of the home, which can be shopped

‘We’re hoping the app provides an enhanced shopping experience for our customers, whether at home, on the move or in-store,’ Mr Rutigliano said.

The app is also the first significant Australian iteration of the IKEA Customer Data Promise. Earlier this year, IKEA parent company Ingka Group launched The Customer Data Promise as its first step on the journey to develop principals and approach how it uses data, putting its customers first in all data-driven processes.

‘Combined with the introduction of  customer Data Promise, we want customers to develop a relationship with IKEA based on trust,’ he explained. 

‘The IKEAapp is taking its first step on a digital journey of continual improvements and technology upgrades as we learn more about our customer’s needs.’ 

Anticipated features in the future include scan and go where customers will be able to skip the lines and purchase items from the IKEA shop floor, as well as snap and search, where you can take a picture of a product and find a similar item at IKEA.