Key Business Trends Uncovered by Industry Luminaries at Communications Week 2020

NEW YORK–(BUSINESS WIRE)–For the seventh year in a row, Communications Week™, the cross-industry event for public relations, marketing, and media professionals, brought together subject-matter experts and a global audience to discuss the most important topics impacting the industry today and what to expect heading into 2021. Despite the impacts of the current climate, Communications Week committed to providing a world-class experience for the community.

For the first time, the weeklong event series was held completely virtually on the leading event platform for virtual, physical and hybrid events, Brella, and offered pre-event sessions leading up to the week of October 19-23. Over 500 registrants attended sessions featuring speakers from top publications, brands, and agencies including BET Networks, Coca-Cola North America, PRWeek, Accenture, Havas PR Global Collective, Slack, Hotwire Global, Ragan Communications & PR Daily, and The New Consumer.

This year’s conference theme addressed the global impact and importance of “Connections,” with conversations focused on Societal, Work-Life, and Technology Connections. Speakers and panelists discussed topics such as navigating the new work-from-anywhere environment, strategies for virtual events, and visual storytelling.

Key takeaways that emerged during these conversations include:

  • Focus on authenticity to stay connected to your audiences in uncertain times.
  • DEI is not just a communications initiative, it is a business imperative.
  • Prioritize human connections over technology platforms.
  • Agility is the key to survival.

“This past year prompted a period of rapid transformation which forced businesses and employees everywhere to embrace a new way of working,” said Tiffany Guarnaccia, Founder of Communications Week and Founder and CEO of Kite Hill PR. “Coming out of Communications Week, it’s clear we’ve been agile as an industry in learning how to push forward and collaborate in new ways. Agility will continue to be a key trend for 2021 as we look at communications through a new lens.”

Communications Week 2020 was sponsored by Business Wire, Brella, PRophet, Muck Rack, News Direct, cred, and TPC Growth. Media and organization partners include Digiday, Ragan Communications & PR Daily, O’Dwyers, Bulldog Reporter, PRWeek, CommPRO, Serial Marketer, PR News, Global Women in PR (GWPR), Hispanic Public Relations Association (HPRA), New York Women in Communications (NYWICI), PR Council, Public Relations Society of America (PRSA) New York, and The Content Council.

To check out the session recordings from Communications Week, visit Brella (code: commsweek → Schedule tab → Past Content). To learn more about Communications Week and to stay updated on future events, visit

About Communications Week

Communications Week was founded in 2014 to bring together the greatest minds in PR and media. The biggest industry organizations and media outlets have been supporters of the week since the event’s inception. Every year, Communications Week pinpoints some of the most pressing issues that the industry is facing. As the conference continues to grow, it attracts professionals from various levels of the marketing, media, and communications industries. Designed to be the voice of many and not just one, Communications Week also holds sessions geared towards business professionals who are impacted by new communications trends, from HR professionals to entrepreneurs looking to understand how to measure PR. In 2018, Communications Week expanded globally with events in New York, Toronto, London and Hamburg. Communications Week was founded by Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, a specialty communications agency. Kite Hill PR is the organizer of Communications Week worldwide. For more information visit

2020-11-23 19:00:00

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