6. Covid-19 has exposed a silver lining for retailers
In an article for RTIH, Raymond Ma, General Manager, Alibaba Cloud Europe, says: “Physical retail spaces can become experience centres, that supplement the online store, offering special product displays and demonstrations, digital signage, VR/AR capabilities, play zones, relaxed seating and so on.”
“Retailers need to be innovative, to not just drive sales but to drive interest and loyalty; but, above all, the store has to be relevant. There also needs to be consistency of products and service, regardless of channel.”
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