It’s been another weird week in retail. Ikea flat-packs up some holiday cheer, Tiffany products are starting to look a little too familiar and KFC throws its hat into the movie production ring.
This, and more, in this week’s retail therapy.
Ikea makes gingerbread patterns of furniture
During a holiday season that looks different, many people are trying to make the most of the holiday traditions they can still partake in this year: decorating the house, watching classic movies and baking exorbitant amounts of treats.
For some, the season isn’t complete without decorating a gingerbread house. Having royal icing coat everything from your countertops to your floors and walls (don’t ask us how it got there), watching grown adults argue over who took the last gumdrop that you needed to complete your perfectly positioned sconces and then, after all of your hard work is complete, having the entire thing crumble into itself — sounds like the holidays to us.
So Ikea, the master of creating similarly frustrating construction situations, decided to get in on the holiday fun by creating a Gingerbread Höme kit, which includes cookie cutters and “simple instructions” to make gingerbread versions of some of its most famous designs. Everything from the Billy bookcase to the Lack table can be transformed into a sweet treat to fit inside your cookie houses.
This holiday season, transform your Gingerbread House into a Gingerbread Höme. Create iconic IKEA gingerbread furniture with 6 free downloadable cookie cutters. https://t.co/8qY5CFMb4t #IKEA #IKEACanada #IKEAHoliday pic.twitter.com/EChfrwPqHN
— IKEA Canada (@IKEACanada) November 25, 2020
The product features all the fun (read: nightmares, headaches, confusion…) of assembling Ikea’s famous flatpack furniture, but with a holiday twist.
Interested consumers can download PDFs from the Ikea Canada website of the cookie cutouts to trace onto dough and bake, and then share their creations on social media using the hashtag #IKEAHoliday.
Tiffany’s $1,025 tin can is a pandemic staple
It’s hard to find the perfect gift to match 2020. But for those looking for something a little more elevated than toilet paper or disinfecting wipes (though we would be elated to unwrap those gifts this year), Tiffany has us covered.
As part of its Everyday Objects collection, the luxury jeweler included possibly the most absurd product of all: a fancy tin can.
The collection has befuddled the public for years and also features $600 paper cups, $1,500 coffee cans, $300 pencil sharpeners and a $9,500 ball of yarn. But something about this product in particular, a sterling silver tin can, just has that 2020 flare to it.
“Tiffany artisans transform utilitarian items into handcrafted works of art. Sterling silver and shining vermeil upgrade this classic tin can,” the product description reads. Hm, yes, a true “upgrade.”
We have to hand it to Tiffany, though. When there are supply shortages, work with what you’ve got, even if that means dipping into the bean supply you’ve been stockpiling since March.
But unlike that 48-cent can of garbanzo beans in your pantry, a Tiffany tin can will cost you some $1,025.
Nothing quite says “pandemic luxe” like spending an arm and a leg on a piece of garbage.
KFC, Lifetime team up to produce short film
Nothing compares to the art of a Lifetime movie — the romance, the drama, it’s all amazing. So in a deal that makes absolutely no sense at all, KFC — yes, the “finger-lickin’ good” chicken chain — teamed up with the network to produce a film of its own.
The short holiday movie titled “A Recipe for Seduction” stars “Saved By the Bell” actor Mario Lopez as Colonel Harland Sanders.
“[L]et’s face it, we could all use a little distraction this holiday season, so why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken?” Andrea Zahumensky, KFC’s U.S. CMO, said in a statement. “‘A Recipe for Seduction’ is a perfect excuse to curl up at home and escape to your own happily ever after.”
The 15-minute film is chock full of “mystery, suspense, deception, ‘fowl’ play and — at the heart of it all — love and fried chicken,” a company press release said. With no major movies hitting box offices this year, consumers may be so starved for content that they’ll eat “A Recipe for Seduction” right up.
KFC has never been one to play it safe when it came to its marketing. Consumers have come to expect its chicken-scented fire log around the holidays now. The brand has also rolled out everything from a Colonel Sanders “bearskin rug” for Valentines day, to a Crocs collaboration in order to drum up attention around its chicken.
“A Recipe for Seduction” airs this Sunday at 12 p.m. ET on Lifetime.