The Philadelphia Flyers have announced that Flyers players’ helmets will feature a sponsorship logo, that of Tata Consultancy Services. The TCS logo will appear on each side of the players’ helmets for both home and away games throughout the regular season and the Stanley Cup playoffs.
TCS, which has been a partner of the Flyers since 2018, is also leveraging its partnership with the Wells Fargo Center and the Flyers to promote STEM education programs and support the Philadelphia community.
Valerie Camillo, president, business operations, Philadelphia Flyers, said, “Partnering with TCS for this first-of-its kind sponsorship opportunity was a natural fit. TCS is already one of our strongest partners, and they share our organisation’s emphasis on innovation. During last year’s Stanley Cup Playoffs, TCS helped us bring to life our cutting edge ‘second screen’ viewing experience and now they add another ground-breaking asset to our joint marketing platform.”
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Surya Kant, chairman, TCS North America, said, “The profound challenges of the past year have reaffirmed the limitless potential of the human spirit. It’s exciting to partner with the Flyers to reimagine how sponsorships can go beyond building brand awareness to helping maximize human potential in local communities. We look forward to collaborating with the Flyers on exciting new ways to support this vision.”