The new Sony ZV-E10 looks terrific, but how does it compare to its rivals?

The new Sony ZV-E10 looks terrific, but how does it compare to its rivals?

You don’t even need to see this camera in the flesh to understand the appeal of the Sony ZV-E10 for vloggers. It has the video capabilities of Sony’s best APS-C mirrorless cameras (except the in-body stabilization of the A6600 and older A6500), Sony’s latest and best autofocus technology, a fully vari-angle screen (for the first time), a wind muffler for its mic and a new, smaller size.

You don’t get an electronic viewfinder or a mode dial, so it’s less appealing for stills photographers, but for YouTubers and content creators, it’s surely the best APS-C mirrorless Sony of all – and it’s also the cheapest! Costing less than the base level A6100, the ZV-E10 is very competitively priced, not just against its stablemates, but also against other brands.

Or is it? Let’s look a little closer…

Canon’s only serious rival to the Sony ZV-E10 costs about 30% more, with a more limited lens range. (Image credit: Canon)

What about the Canon EOS M50 II or EOS M6 II?

To be fair, there’s no direct competition here. The Canon EOS M50 Mark II is cheaper than the Sony ZV E-10, but its cropped 4K video capture isn’t even in the same league. The Canon EOS M6 Mark II is a much stronger candidate, but it’s also more expensive than the ZV-E10 by some margin.

We love the little Nikon Z50. We’d love it more if it had more than two native DX lenses. (Image credit: Nikon)

Or the Nikon Z50 or Z fc?

The Nikon Z50 is a very good little camera for video, but while it does have a viewfinder it doesn’t have a vari-angle screen – and it does cost a lot more than the ZV-E10. We expect the Nikon Z fc to be just as good for video, but it has the same price disadvantage next to the ZV-E10, which beats its Nikon rivals clearly on price.

Too often overshadowed by its more powerful stablemates, the X-T200 is actually a really good camera at a really good price. (Image credit: Fujifilm)

But then there’s the Fujifilm X-T200

Now this really is a strong rival to the Sony. The Fujifilm X-T200 may not match the ZV-E10’s autofocus technologies or some of its more advanced video functions, but it has a larger 3.5-inch vari-angle screen and it does have an EVF. The ZV-E10 is a powerful, keenly priced camera, but it’s made us look closely at the X-T200 again and realise that, although it’s not quite at the same level for video, it is actually a much more complete all-rounder.

Olympus cameras have in-built stabilization and a great lens range – and if you don’t like the viewfinder-less E-P7 (above), there’s always the OM-D E-M10 Mark IV at a similar price. (Image credit: OM Digital Solutions)

And the Olympus PEN E-P7 and OM-D E-M10 IV

We really like the Olympus PEN E-P7. On paper, its 4K video features and contrast AF system put it at a disadvantage next to the ZV-E10, but in real-world filming it’s easy to achieve great-looking clips and the AF proves snappy and reliable. Olympus also has perhaps the best IBIS tech in the business – and if you think the lack of a viewfinder in the E-P7 is too much to take, there’s also the equally accomplished OM-D E-M10 Mark IV.

Sony has a massive range of lenses (many, very literally, massive) and APS-C mirrorless fans have a pretty good choice. (Image credit: Sony)

But does the Sony ZV-E10 win for lenses?

2021-07-28 13:23:50

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